My Role
I provide digital marketing strategy and execution for small to mid-sized businesses, helping them achieve their growth goals through targeted digital campaigns. My expertise spans campaign strategy, planning, and hands-on management of digital campaigns on search engines and social media. Beyond execution, I also manage client communications while providing strategic guidance, answering inquiries, and ensuring marketing efforts align with overarching business objectives.
My Role – Simplified
- A client signs on for marketing with a set budget and selected digital marketing services
- I meet with the client to discuss their business, needs, pain points, target market, growth plan, etc.
- I then form a personalized digital marketing strategy to further their business interests
- I execute this strategy in a coordinated effort across the selected digital marketing platforms
- I continuously manage, analyze, and optimize these campaigns based on qualitative and quantitative feedback
- I manage all client relations with proactive and transparent communication
The Work
Client: North Carolina Dental Society
Campaign Objective: North Carolina has a shortage of dental hygienists, the goal of the campaign is to raise general interest in the career
Target Markets: The client identified two audiences most likely to be interested in a career as a dental hygienist: female high schoolers and stay-at-home mothers looking to return to work.
Key Insights:
- People are more likely to be interested if they enjoy working with their hands, especially with artistic hobbies
- Both target markets are likely to be intrigued by the limited schooling, great pay, and flexible schedules
- Many mothers would be excited to provide the compassionate care exercised by dental hygienists
Social Media Strategies:
Female High Schoolers
Get: Female high school and pre-grad college students
Who: Are considering what they want to do professionally
To: Become interested in a career in dental hygiene
By: Promoting the practice as an attainable and rewarding career
Out-Of-Work Mothers
Get: Out of work mothers
Who: Are looking to get back into the workforce
To: Become interested in a career in dental hygiene
By: Highlighting the unique benefits of the job that aligns with their lifestyle
A Note On Discretion…
Unfortunately, due to the nature of my role, I am unable to show other creative or strategic examples. My clients all operate in extremely competitive markets, often with low differentiation between themselves and competitors. The key to rising above the masses with a digital campaign is forming an insightful and targeted strategy and executing it down to the granular details available within each media channel. I must be discreet with these strategies and details in my clients’ best interests.